Frank Gehry & Tiffany

Architecture proves wonce again to be an unlimited field in which is possible to open branches and reach for new design solutions? Or is it just the power of self marketing and the machine of making money that rules the game?
Tiffany & Co., the famous jewelry brand announced a new partnership with internationally renowed architect Frank Gehry , to create an exclusive jewelry collection. It will have six different collections in itself, as well as a selection of tabletop items.
Tiffany's chairman said about Gehry " His revolutionary aesthetics has literally redefined architecture, and we fully anticipate that our partnership, combining as it does Mr. Gehry's genius with Tiffany's tradition of innovation and utmost quality, will change the rules of jewelry and fashion to equal and spectacular effect."