Friday, September 01, 2006

Miss Sixty Hotel - Itália

Fashion designers don’t just make clothes anymore - from Bulgari and Armani hotels to Gucci cafés, design houses are extending their aesthetic reach. Funky Italian denim label Miss Sixty is the latest to get in on the act with the recent opening of its first hotel in the northern Italian seaside town of Riccione. Much like the market for its clothes, the Miss Sixty Hotel is pitching itself to young, clubby scenesters. The hotel’s rooms were fitted out by 30 individual artists and the result feels like a trendy 70s inspired vintage boutique.

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